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Chicken Wing Dry Rub Seasoning

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Chicken wing dry rub seasoning tastes incredible on a batch of baked chicken wings but works just as well on baked chicken breasts or chicken thighs, too!

The dry rub has seasoned a chicken breast which has been cooked and sliced on a plate.

When you're a chicken wing lover but you're vowing to eat lighter chicken breasts at home, you can channel your favorite wing shop by seasoning your dinner with a chicken wing dry rub and baking them in the oven.

This sweet and spicy chicken rub works amazing on chicken drumettes but I actually prefer to use it on baked chicken breasts that I can cut into slices for dunking into a wing sauce.

All the same wing flavor with tons more meat!

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Why This is the Best Recipe

My oldest daughter will order chicken wings whenever she spots them on a restaurant menu. I think this is the best chicken wing dry rub seasoning recipe because:

  1. Makes Chicken Breasts Wing-Flavored: When she wants her favorite restaurant dish at home, I can bake tender, juicy chicken breasts in the oven and they have that same sweet-spicy kick as her favorite wings.
  2. Easy Prep: With just 5 ingredients, I can stir up this spice blend in just a minute or two to sprinkle on our dinner and it uses ingredients I always have on hand.
  3. Full of Flavor But Not Too Spicy: This seasoning blend has some heat from the cayenne but it isn't a burn your mouth hot. Of course, if you like your chicken wings that way, you can always increase the cayenne!


The spice jars are lined up on the kitchen counter.

All you need to make this dry rub recipe is:

  • Paprika: This gives the chicken a gorgeous deep color.
  • Brown Sugar: Adds a bit of sweetness.
  • Garlic Salt: For savory oomph.
  • Cayenne Pepper: Brings the heat.
  • Salt & Pepper

Mix the Rub

Just measure and stir! Homemade spice blends are just that easy.

A white bowl is filled with the seasonings for the chicken wing rub.

How to Use the Chicken Wing Rub

Now comes the fun part!

The best part about using a dry rub with chicken is you don't need to add any oils or marinades.

You literally just sprinkle the dry seasoning directly on the meat.

A dry rub deeply seasons the meat and gives it so much flavor that is not diluted by the addition of oil.

While you could rub this seasoning all over chicken drumettes from the butcher, I use it for so much more than that.

The chicken breasts in the mixing bowl have been coated with the dry rub.

To give regular boneless, skinless chicken breasts an extra flavorful punch, I use this chicken wing rub on them before I bake them in the oven and I follow it up with a batch of this easy Alabama bbq sauce to drizzle over the top.

You can find the full how-to in my baked Alabama bbq chicken recipe here.

Check out 12 more different easy baked chicken breast recipes that use that same method.

You could sprinkle the seasoning over broiled chicken tenderloins or make chicken tenderloins in the air fryer, too.

Substitute this wing rub on my cajun blackened chicken thighs for an easy dinner.

Sauces that Pair Well with Chicken Wing Rub

The perfect finishing touch to a wing-flavored chicken dinner is a tasty dip for dunking those tender chunks of chicken.

More Homemade Spice Blends

Looking for more ways to season your dinners? Check out my other favorite homemade spice blends:

๐Ÿ“– Recipe

The dry rub has seasoned a chicken breast which has been cooked and sliced on a plate.

Chicken Wing Dry Rub Seasoning

5 from 1 vote
A perfect chicken wing dry rub for making not-too-spicy baked chicken wings works just as well on chicken breasts or chicken thighs for an easy dinner recipe in a pinch.
TOTAL TIME 5 minutes
PREP TIME 5 minutes
YIELD 1 batch rub for 2 pounds of chicken breasts


  • 1 tablespoon paprika
  • 1 tablespoon brown sugar
  • 2 teaspoons garlic salt
  • 2 teaspoons black pepper
  • 1/4 teaspoon cayenne


  • Mix all the ingredients together in a small measuring bowl.
  • Use as a dry rub by sprinkling generously over chicken breasts, chicken tenderloins, chicken thighs, chicken legs, or chicken wings. Turn the chicken to coat and then bake as directed.
  • This recipe is perfect for 2 pounds of chicken. If you want to increase the volume for leftovers, it can be stored in an airtight container or jar in the pantry for up to 6 months.

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The photo collage shows the seasoning in a bowl next to a photo of raw chicken in a mixing bowl sprinkled with the dry rub.

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